Blizzard News, Gamer Chat & Game News, World Of Warcraft / September 13, 2017

Press Release: Blizzard Entertainment – New Virtual Ticket Brings More of BlizzCon® to you than ever before

NEW VIRTUAL TICKET BRINGS MORE OF BLIZZCON® TO YOU THAN EVER BEFORE

This year’s Virtual Ticket is enhanced with live coverage of every stage, an all-access channel, and more

Kick off the party now with the first in-game item and several new video series, now live at BlizzCon.com

IRVINE, California—September 13, 2017—The BlizzCon® Virtual Ticket has leveled up! Blizzard’s two-day gaming convention returns to Anaheim, California November 3–4, and for those unable to attend in person, Blizzard has expanded the Virtual Ticket with more show coverage than ever before. For the first time, Virtual Ticket holders will have access to every stage at BlizzCon, a new all-access channel, and special events featuring streamers, voice actors, and community creators. Anyone looking to enjoy BlizzCon from home can purchase a Virtual Ticket now through the Blizzard Shop.

“BlizzCon is a celebration for our entire community, including those joining us from their homes around the world. With that in mind, we’ve updated this year’s Virtual Ticket experience to cover even more of the show—including expanding our live coverage to all the stages,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We’re excited to bring people closer to BlizzCon than ever before, and we can’t wait for everyone at home and attending in person to join us.”

The new BlizzCon All-Access channel will serve as the official Virtual Ticket tour guide all weekend as hosts take viewers around the show floor, behind the scenes, and deeper into the games through exclusive interviews. For those who can’t wait to get started, the season of BlizzCon starts today at www.blizzcon.com, where gamers can watch several series of all-new videos, which will have new episodes regularly in the weeks leading up to the convention. These videos will cover subjects ranging from Blizzard music to cosplay to behind-the-scenes insights from developers, and some of this content will only be available to Virtual Ticket holders as a special thank-you for their purchase.

In addition to the game developer discussions, main stage events, community contests, and other great content that is a mainstay of the BlizzCon experience, the enhanced Virtual Ticket also includes:

  • BlizzCon in-game goodies for your favorite Blizzard games, including World of Warcraft® faction-specific mounts available in-game starting today: the Stormwind Skychaser (Alliance) and Orgrimmar Interceptor (Horde).
  • A customizable viewing playlist, making it easy for Virtual Ticket holders to catch all their favorite moments live.
  • On-demand replays available for a month after the show, giving viewers plenty of time to catch every bit of the action.
  • An enhanced esports-viewing experience, including the BlizzCon Opening Week competition.
  • The option to pre-purchase this year’s BlizzCon Goody Bag (while supplies last)—a backpack full of real-world loot representing your favorite Blizzard games—at a $10 USD discount.
  • A front-row seat to more than 60 hours of BlizzCon content from wherever you are.

As always, coverage of the BlizzCon opening ceremony and this year’s esports tournaments—including the global championships for StarCraft II, Heroes of the Storm, and World of Warcraft; the Hearthstone Inn-vitational and Tavern Vs. Tavern finals; and the finals of the Overwatch World Cup—will be streamed for free in HD at www.blizzcon.com.

To learn more or purchase this year’s Virtual Ticket for 39.99 USD, visit the Blizzard Shop, and to stay up-to-date on the latest BlizzCon news, keep an eye on www.blizzcon.com.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®, Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo® franchises, and the multi-franchise Heroes of the Storm®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes twenty-one #1 games* and multiple Game of the Year awards. The company’s online gaming service, Blizzard Battle.net®, is one of the largest online-gaming services in the world, with millions of active players.

*Sales and/or downloads, based on internal company records and reports from key distribution partners.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future, including statements about the dates, event plans and features of BlizzCon and the pricing, features and functionality of the BlizzCon Virtual Ticket, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

For more information contact:

Rob Hilburger

VP, Global Corporate Communications

949.955.1380 x13228

rhilburger@blizzard.com

Andrew Reynolds

Director, Global Public Relations

949.955.1380 x14301

areynolds@blizzard.com

Ana-Luisa Mota

Global Public Relations Manager

949.955.1380 x14066

amota@blizzard.com

Author - Bexz Walker (aka Gamer Girl)

UK games writer and (almost) full time gamer. Bexz aka Gamer Girl, has written for publications, worked with brands and live streamed and reported from MCM ComicCon, The Daily Mail, Reuters, USAtoday, FoxNews, Ideal Home Show (Tech Section), Marks & Spencer, The Walt Disney Company, NetMums, MumsNet, Prima Magazine, Bella Magazine, Natural & Organic Products Show, Natural Food Show, Lindt Chocolate, Doris & Co and many more.

Living in Kent with her family, most of her evenings and weekends are spent in London either attending press events as a journalist or gaming. Bexz loves all games but especially the MMORPG game World of Warcraft which she has been playing since December 2004. Bexz was in the top 14% of worldwide World of Warcraft PVP players in early 2017 and is already heading towards the top 9%. She is the guild master of 2 World of Warcraft guilds and you can find her playing one of her many healer classes in raids and dungeons as well as PVP arena and battlegrounds. Playing other games such as Overwatch, Call of Duty, Creativerse, CS:GO, Warframe, Sims4, Hearthstone, Wildstar, SWTOR, D&D, Pathfinders, Magic: The Gathering and a whole heap of others, as well as now just starting to build her first Warhammer army, gaming is a huge part of not only Bexz's life but her whole family, as every member of her large family games in one way or another.

Writing about gaming is a complete passion and a joyful extension of her gaming life. With games reviews, both informational and humourous pundit opinions and general gaming news and views, Bexz knows the the gaming industry like the back of her hand. And she loves every single minute of it.



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